Our mission is to help you sleep better so that you can thrive. How bad is the status quo? Unfortunately, the reality is that we as a society aren't spending enough time in bed. One in three people are getting less than 7 hours of sleep, over 30% of adults have symptoms of insomnia, and over 15% of adults feel tired or exhuasted most days (and this list also goes on and on). Despite us having more tools available to us than ever before, it's never been harder to prioritize our sleep. Even wearables and sleep trackers designed to help us have come with their own issues (hello Orthosomnia). We believe that less is more and plan to make great sleep the norm through a holistic approach of clinical research, behavioural science, and technology. This starts with our doctor-formulated, clinically-backed debut product, a nightly sleep-optimizing supplement that helps with falling asleep, staying asleep, and recovering while asleep.

1. Discover. What is sleep health and why should you care?
Determine your starting point through our sleep health quiz.

2. Personalize. What is the ideal bedtime routine for your sleep?
Develop your own custom wind down routine based on science.

3. Support. What are the tools that can help you sleep better?
Utilize our supplements alongside expert guidance to improve.

Our vision of the future is a completely different way of looking at sleep health. We believe that if you improve your sleep, you can improve every other aspect of your life. But modern society hasn't helped most of us do that. It creates distractions, prioritizes the wrong things, and misses the big picture. We are committed to helping everyone relcaim their right to a good night of rest. Welcome to the sleep health movement. Let's add life to years together.